Manifesto: Influencers Apply Here

May 17, 2012

In the online world, we are drowning in a sea of metrics. We know just how many people visit your blog. We graph your rising list of Twitter followers and Facebook fans. Now, I don’t want to shock you, but those are all just numbers.

Case Study: Pinterest and the Rise of the Visual

April 16, 2012

We all need content online. But not all of us are writers. Fortunately, we are witnessing a surge of visual expression: First it was Flickr, then Tumblr, and now, it’s the explosive growth of Pinterest.

The New SEO is Social

March 11, 2012

One way to get your business at the top of Google’s search listing is scientific, and the other is social, and only one of them involves magical thinking.

Massage Therapy for Your Message

February 1, 2012

Marshall McLuhan famously wrote ‘the medium is the message,’ but he also enjoyed saying ‘the medium is the massage.’ How your message massages your audience, and the medium of expression you use, might be more important than your content.

Why Do I Need All this Stuff?

January 17, 2012

As soon as you think you have Facebook and Twitter figured out, somebody tells you that you need to be posting on a whole bunch of other places, like Google+ and Pinterest.

How to Develop Your Social Narrative

December 6, 2011

Everybody needs a social narrative. For some people it’s their ‘elevator speech’ – that quick verbal delivery of services that is supposed to happen between floors in an elevator. For others, their social narrative is a storyline that their business unfolds over time and over the web.

Podcasting: How to Get Started

November 19, 2011

The most-asked question I get about podcasting is ‘what is podcasting?’ Podcasting is a delivery system for audio programs. Use a podcast as part of your social media strategy and get noticed online.

Case Study: Vision Marketing Online

October 12, 2011

Many companies are using social media marketing.  But just a few are using what I call vision marketing.  Vision marketing means you let the world know what you stand for.

Case Study: Customer Satisfaction

October 2, 2011

Magic words: customer satisfaction.  To satisfy customers, though, you first have to know what they want. An internet marketing consultant can craft a social media marketing strategy for you.

When is the Best Time to Post to Facebook and Twitter?

September 27, 2011

Twitter and Facebook go global 24/7, but if you want people to get your messages, you have to post them at the right time for your audience. Here’s your social media marketing plan.

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